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The legal challenges of online marketing in 2019

Date
Tuesday 26th March, 2019
Time
12.00 pm
Location
Lydian Office
Havenlaan 86c b113 - Avenue du Port
Brussels 1000

Nowadays, social media are an indispensable aspect of our society, for individuals as well as for companies. As consumers are spending more time on social media, companies need to be visible in this new landscape as well. New technologies and communication methods mean endless opportunities for businesses to engage with consumers. Social media give companies the possibility to get (directly) in touch with their target group, increase brand awareness and become more “customer-centric”. Promoting brands using influencers, fan pages and tailored apps is therefore #trending.

While keeping up with the newest trends, businesses however need to be aware of the legal implications and challenges.

During a lunch seminar on 26 March 2019, we will further examine the legal challenges online marketing tools entail from a practical point of view. We will notably discuss the most recent legal issues relating to:

  • Influencer marketing,
  • Native advertising,
  • Add-ons and hyperlinks,
  • User-generated content,
  • Using social media plugins,
  • App development.

The presentation will be in Dutch and French. The slides will be in English.

You can register online for free until 19 March 2019.

We hope to welcome many of you at our lunch seminar!

Programme:

  • Welcome and sandwiches: 12h00
  • Start of the presentation : 12h30
  • Q&A: 13h45
  • End: 14h15

For a smooth organisation, we kindly ask you to inform us (+32 2 787 90 99 or marketing@lydian.be) if you will not be able to attend this seminar after you have registered.

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