Lunch seminar: Marketing and GDPR in the New Decade

The Data Protection Team of Lydian has decided for health and safety purposes to postpone our lunch seminar on “GDPR and Marketing in the New Decade” of 17 March 2020. A new date will be communicated soon.

Direct marketing and (marketing) cookies are attractive to many companies and marketers to target more easily their (future) customers.

These marketing tools are not new but their regulation is often evolving and more particularly these last months. Indeed, the European Court of Justice and different Data Protection Authorities, like the CNIL (France), the ICO (UK) and the Belgian DPA, published (draft) guidelines / recommendations or issued decisions in this respect.

Lydian’s data protection team will discuss this topic during a lunch seminar by answering the following questions:

• What are cookies?
• What is direct marketing and is marketing through social media direct marketing?
• Do the same rules apply to all forms of direct marketing (phone, e-mail, sms…)?
• Do the same rules apply to B2B direct marketing and to B2C direct marketing ?
• Is consent the only valid legal ground for direct marketing or are legitimate interests also a valid ground?
• Opt-in, (soft) opt-in and opt-out – Which system do I have to choose?
• Do I need to collect a consent for each kind of cookie?
• How to collect a valid consent for cookies ?
• What are the possible sanctions for non-compliance?