Partner
Peter De Ryck
Corporate and M&A
Private Equity & Venture Capital
Insolvency and Restructuring
peter.deryck@lydian.be
Lydian advised AEG Presents on its strategic partnership with Greenhouse Talent
We are proud to have assisted AEG Presents on its strategic partnership with Greenhouse Talent.
As one of the world's leading live entertainment companies, AEG Presents operates globally across concert promotion, festivals, venue management and artist development. This partnership formalises a longstanding relationship between the parties and further strengthens AEG Presents' presence in the European live entertainment market.
Founded in Ghent by Pascal Van De Velde, Greenhouse Talent has grown into the largest independent concert promoter in the Benelux. The company promotes nearly 1,500 events annually across music, comedy and live entertainment, represents a broad roster of international artists and productions, and produces renowned festivals such as Gent Jazz and Spoorpark LIVE.
By bringing together Greenhouse Talent's strong position in the Belgian and Dutch live entertainment market with AEG Presents' international platform, this partnership creates a strong foundation for further growth and development across Europe.
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