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Webinar Marketing and GDPR in the New Decade

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Direct marketing and (marketing) cookies are attractive to many companies and marketers to target more easily their (future) customers. 

These marketing tools are not new but their regulation is often evolving and more particularly these last months. Indeed, the European Court of Justice, different Data Protection Authorities and especially the Belgian DPA published a recommendation on direct marketing, a FAQ on cookies and pronounced as well a judgment on this topic.  The European Data Protection Board published also last week guidelines on consent and cookies wall and scrolling. 

Lydian’s data protection team will discuss this topic during a webinar by answering the following questions:

  • What are cookies? 
  • What is direct marketing and is marketing through social media direct marketing? 
  • Do the same rules apply to all forms of direct marketing (phone, e-mail, sms…)? 
  • Do the same rules apply to B2B direct marketing and to B2C direct marketing ? 
  • Is consent the only valid legal ground for direct marketing or are legitimate interests also a valid ground? 
  • Opt-in, (soft) opt-in and opt-out – Which system do I have to choose? 
  • Do I need to collect a consent for each kind of cookie? 
  • How to collect a valid consent for cookies ? 
  • What are the possible sanctions for non-compliance?

You can send us all your questions in advance to

The webinar will take place on Thursday 4 June 2020 and will be held in Dutch and French. The slides will be in English.

Registration is free until 2 June 2020.


  • Presentations and Q&A: 12:30 pm 
  • End: 2 pm

DATE: Thursday 04/06/2020
TIME: 12:30-14:00

If you have any questions, do not hesitate to contact us at +32 2 787 90 77 or

You can register here until Tuesday 2 June 2020.

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